http://www.bbc.co.uk/news/business-15473954

Sony, top Japanese Electronics Company, has recently taken over their cellphone branch Sony Ericsson. The reason for the change of control was due to the fact that Ericsson pointed out that there isn’t much collaboration between a electronics equipment and mobile phone company, meaning there is no “synergy”. Along with the purchase Sony has also acquired the patents that has followed the company. Sony was proven to be resistant towards branching out with another company, through their slow actions towards connecting their PlayStation games onto any handsets (Xperia Play).  This combination also makes it easier for their consumers to connect between the devices as stated by Sony’s Chairman Sir Howard Stringer.

The switch of control over the Sony Ericsson Company is an exceptional decision; this will give further potential for Sony to develop. The company can now innovate gaming smartphones that combined the qualities of their most famous PSP handheld series. By taking the route of games plus phones they are creating a new segment within the smartphone industry being unique and first. Also by leading both companies under the same structure and management, collaboration will be much more efficient, and new ideas, strategies are passed much more effortlessly.