{"id":136,"date":"2013-09-13T16:50:35","date_gmt":"2013-09-13T23:50:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/devandass\/?p=136"},"modified":"2013-09-19T17:11:39","modified_gmt":"2013-09-20T00:11:39","slug":"exploitating-a-day-of-remembrance","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/devandass\/2013\/09\/13\/exploitating-a-day-of-remembrance\/","title":{"rendered":"Exploiting a Day of Remembrance"},"content":{"rendered":"

Everyone remembers where they were on 9\/11. A day of tragedy that will forever be remembered. Until this year, AT&T<\/a> posted an advertisement of one of their phones capturing a picture of where the towers once stood. Played off as a tribute to the events that occurred, AT&T ultimately used this occasion to reach their potential consumers.<\/p>\n

There are so many opportunities for these companies to display advertisements, such as the Super Bowl or on the bus; however, events such as 9\/11 should be untouchable. Marketers across the globe must understand the boundaries of exploiting such tragedies, or even particular holidays.<\/p>\n

\"\"<\/a><\/p>\n

Outrage from the post on Twitter<\/a> was instantaneous, and AT&T was forced to remove the tweet. The horribly timed tweet may, and should translate to consumers changing their perceptions about the company. Albeit a small act, this is just one example of how companies and their marketing departments must collaborate in order to establish a code of ethics.<\/p>\n

The entire idea of companies aiming to maximize profit is in some way related. AT&T and others look to establish long-term relationships with their consumers, and without their consumers being satisfied it is easy for them to turn to other competitors, particularly in highly saturated markets like telecommunication.<\/p>\n

Ultimately, there is a time and a place for everything. Rather than trying to exploit the emotions of people on an anniversary of a tragedy, company’s should truly post a tribute. Monday night football or Thursday night commercials are the place and time to place advertisements. Company’s must respect their consumers before their consumers will respect them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone remembers where they were on 9\/11. A day of tragedy that will forever be remembered. Until this year, AT&T posted an advertisement of one of their phones capturing a picture of where the towers once stood. Played off as a tribute to the events that occurred, AT&T ultimately used this occasion to reach their […]<\/p>\n","protected":false},"author":14009,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[497,638194,2259,141,2056],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-497","tag-att","tag-ethics","tag-marketing","tag-twitter"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/users\/14009"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/posts\/136\/revisions\/142"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/devandass\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}