The article “Data 2.0” explained the way market research is being underused on social networks. When social media and marketing is discussed we tend to think of the advertising side of marketing and ignore the important aspect of market research. Social media is a world of information that a company’s marketing team can use to determine the amount of product demanded in certain demographics through the use of this medium.

I agree with the articles viewpoint that marketing in social media is not being fully utilized. Traditional marketing research methods are becoming out dated and social media is the new wave of researching for company’s regional demographics, and operational management. On Vitamin Water’s Facebook page people respond to new flavours and promotions on their “wall” which allows the company’s marketing team to respond accordingly. This means that they will utilize the data collected from the social media cites in order to supply the correct amount of products and flavours to the areas with this corresponding demand. The market team’s research will also aid in preventing excess inventory because they will have reliable forecasted sales based on the feedback from the regions consumers.