Nike Football and Technology
Comments(1) As Fumi Kimura mentioned in his first blogpost ‘Facebook: A new marketing tool‘ Nike Football has being spending a lot of money on using social media such as Facebook, Twitter and Youtube to promote their product. I believe that this is a genius strategy by Nike Football to not only promote its product, but do what it is doing so well right now – promote the essence of Football.
If you follow these websites, you will see that Nike does the usual commercials which promote products using famous football players as brand ambassadors like below:
(That is Eric Cantona, legend of 1980-90’s football introducing the entire Brazilian starting football team from the early 2000’s)
But if you begin to research the meaning of the ‘Joga TV’ sign held up at the beginning, you see that Nike Football spends even more money creating short Youtube TV shows where they discuss the beauty, pureness and global culture that is football.
Nike Football targets young people with a shared interest in football and exposes them to the roots of football. These young people watch TV shows where they see their icons playing football in its finest form while using Nike products, thus compelling them to do the same and follow in the footsteps of the legends of football.
As a huge fan of football I can easily say that this form of advertising that uses brand ambassadors to show me the essence of football has truly hooked me, and I have not bought a football product that isn’t Nike since the launch of this campaign.
This is my favorite Joga Bonito video:
Yeah, Dev. It is such a great marketing strategy done by Nike. I think SNS is a huge marketing market for the firms thesedays. Because so many of the consumers use them, and it is free to use the service. How nice this is for the firm? and for marketing purpose? The sales of products will be affected more and more by how effectively SNS is used for marketing.