Distribution in real life

Distribution is a fundamental aspect for all businesses and can often be the deciding factor of whether a business succeeds or not. This summer, I was lucky enough to work in a local Thai company called Thai Agri Foods Public Company Ltd. which exports canned Thai ingredients to countries all over the world. These products are sold in supermarkets all over the world. For example, if you ever walk into T&T Supermarkets in Vancouver you are bound to see some products that look like the cans below. Thai Agri exports to over 70 countries world wide and has built strong relationships in many top importing countries.

For Thai Agri Foods, distribution is the most important factor to be successful. As they are dealingĀ  with food and beverages, which are perishable goods (no matter how well preserved) it is important that the distribution is perfect. The products were well conditioned and regularly maintained so that problems such as rusting and expiration were avoided at all costs before being shipped out. If there was even one problem with the product, the client would not pay and likely would not order from Thai Agri Foods again.

For Thai Agri Foods is important that the points of contact are minimized due to the nature of the product. Thai Agri Foods produces their goods in a factory right next to a large warehouse that also houses efficient transportation routes out to the shipping yard. Both the factory and offices are geographically located quite close to the port which they use to export their products. This system works efficiently so that the right product is sent to the right place within the right time frame. The entire time I worked at this company, I saw many shipments being carried out almost flawlessly!

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