Dev Patel's Blog

In the last couple of weeks there have been numerous events that have shaken up the world including the devastating earthquake and tsunami in Japan to the unrest in Libya. However, Rebecca Black has shaken up the entertainment specifically. Her viral video has over 30 million hits, and it has only been up for a week or two maximum. I am almost certain you have heard this song already, but for your viewing pleasure:

How does this relate to marketing you might ask. Well, the corporation behind her interesting claim to fame is called ‘Ark Music Factory’, and according to mike1980b’s blog Ark Music Factory benefited phenomenally. In an industry that is as competitive as the entertainment industry, particularly in North America, the best way to succeed is to build your brand and make sure that it is well known. Well, after seeing Rebecca Black’s shocking number of followers around the world it is quite clear that Ark Music Factory has managed the Rebecca Black brand VERY well.

Ark Music Factory’s methods of making super hit pop songs may be debatable, as seen through Gabe Meline’s analysis of Ark Music Factory in his recent blog post. Their primary target is teenagers and they basically produce the most catchy song possible to make them famous. The brand that has been made for Rebecca Black has made an entire new market for parents whose only wish is for their young child to make it big in Hollywood and in the entertainment business. Her brand is one that is so well known (and perhaps also very well managed) that in today’s society, that no matter what you think of this viral video… Ark Music Factory won!