Red Bull is an energy drink sold by an Austrian Company: Red Bull GmbH. According to BBC, it is the “most popular energy drink in the world, with 3 billion cans sold each year.”
I still remember the first time I heard of Red Bull. It was when I was in high school and I had to study pull an all-nighter to write my History paper. I was getting really tired and when I turned on the TV to take a break, the Red Bull advertisement came up with it’s famous slogan “Red Bull gives you wings”.
In correlation to what we are learning in class about Consumer Behaviour, I believe it appealed to me through the psychological factor: perception. I really enjoyed the fact that it was a very simple advertisement. It is very simple because it looks like a moving sketchbook, and similar to the youtube video posted below, it is very humorous at the same time.
I believe that Red Bull became so successful because of its effective marketing strategy of repetition. To further explain this, Red Bull never strays from their slogan and their sketch-like video advertisements. This differentiates Red Bull from all the other energy drinks such as NOS.
