Starbucks is the go-to coffee shack. Blenz? Artigiano? Tim Hortons? All a “class” down in everyone’s eyes. Similarly what is the top notch home made coffee machine that everyone is talking about now? NESPRESSO!
This article brings to light that Starbucks is trying to expand, Starbucks is going for vertical integration in which they are introducing Verismo, their own coffee maker that would make a single cup of coffee.
“We have long believed that the biggest prize within the [premium single-cup segment] is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work,” Schultz said. (Starbucks CEO)
(http://www.brandchannel.com/home/post/2012/03/09/Starbucks-Verismo-030912.aspx)