This has to be the best advertisement I have ever seen, hands down. It appeals to the current consumer behaviour, specifically, the age and life cycle. Where men in serious relationships are always saying to themselves as an excuse to delay the impending contract known as marriage, that “I need a sign”. Spence Diamonds very directly targets these men as the advertisement clearly says, She’s the one (you said you needed a sign).
I believe that this is a really good marketing strategy because it appeals to both, men and women in society. I’m currently not in a serious relationship right now and seeing this sign gave me a chuckle. It made me smile and wonder if anybody really took this as a “sign” and bought a ring to propose to their one.