(Causeway Bay)
Source: http://upload.wikimedia.org/wikipedia/commons/0/00/HK_Sogo_Causeway_Bay_Store.jpg
(Central)
Source: http://www.internetstones.com/image-files/chanel-shop-prince-building-central-hong-kong.jpg
(Hong Kong Island)
Source: http://upload.wikimedia.org/wikipedia/commons/1/14/Central_Hong_Kong_From_a_Boat.jpg
As I reminisce about Hong Kong, I slowly trace my thoughts to the streets of Causeway Bay and Central. The two most busiest districts on Hong Kong Island. I recall the seas of billboards posted on buildings selling various brands. Ranging from sporting goods (Nike, Adidas, Puma, ASICS etc), to mobile goods (iPhone, BlackBerry), to clothing brands (Louis Vuitton, Burberry, Chanel), those two districts are the most heavily marketed areas.
I believe this is the case simply because as one of the densest areas in Hong Kong, companies need to grasp the attention of bystanders. The way to do that would be to utilize billboards and big TV screens.
Through the nostalgic memory run, I start to remember how many times I bought certain goods because of the marketing strategy of the company.
(Causeway Bay)
Source: http://pacejmiller.files.wordpress.com/2010/07/travel-oversea.jpg
Word Count: 133
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Sponsoring a major sporting event is considered a good marketing investment under certain circumstances. Firstly, the company should have enough funds in order to pay the bid for the sponsorship. If the company does not have the money, it would have to take a loan and if the sponsorship does not boost its sales, it would be making a loss. Secondly, the company must evaluate the costs and the benefits. Sponsoring the event may mean that it does not have enough funds to invest in other fields. However, sponsoring the event leads to an increase in reputation of the brand. If the costs outweigh the benefits, then it is not a good marketing investment. Lastly, as a major sporting event, millions of viewers are guaranteed. If the company gets sponsorship rights, it would mean that everyone would see the brand, which may lead to an increase in sales. This would be a factor on why sponsoring a major sporting event would be a good marketing investment.
(Example of marketing: Standard Chartered Bank sponsoring Liverpool football club)
Source: http://www.gbposters.com/images/gbposters-com/lightbox/b7f7/SP0724-LIVERPOOL-the-reds.jpg
Word Count: 166
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By definition, an entrepreneur is someone who organizes factors of production (land, labour and capital), operates it and ventures the risk for business ventures.
When I was browsing the internet for different entrepreneurial companies, one company stood out to me. The Osborne Computer Corporation.This corporation was founded by Adam Osborne. In 1981, Osborne introduced the first portable computer, The Osborne 1 (See image below). The cost of this computer is over half the cost of a non-portable computer, and it also has very similar features.
I believe that the Osborne Computer Corporation is an entrepreneurial company because when reading the definition of Entrepreneurship on www.quickmba.com/entre/definition, it has many characteristics of entrepreneurship as of listed in Schumpeter’s definition. As it was the first portable computer, it was a new product. Being a new product, new production methods are imperative. The first portable computer also created a new market for its product.
The Osborne Computer Corporation is not a small business owner because it satisfies the 4 criteria of an entrepreneurship. There is wealth creation, $6 million profit in 1981. Speed of wealth creation, $68 million profit in 1982. Risk, competition and a lack of demand for portable computers. Innovation, the product itself is the innovation being the first portable computer.
Source: http://www.quickmba.com/entre/definition/
Source: http://entrepreneurs.about.com/od/famousentrepreneurs/p/adamosborne.htm
Source: http://oldcomputers.net/pics/osborne1.jpg
After reading https://blogs.ubc.ca/veronicacho/2010/09/16/a-pregnant-nun-and-gelato-a-breach-of-ethics/, I was compelled to look into the string of advertisements by the company Federici ice-cream (example seen above). The following is my view on Federici’s marketing strategy.
There is an advertisement for Federici ice cream in the UK that was banned by the Advertising Standards Authority. The advertisement shows sexual tension between a nun and a Priest with a caption that reads “Submit to Temptation”.
I understand how the advertisement can sell the ice cream as ice cream is considered to be fattening and unhealthy, so people tend to stay away from it, and Federici would like more people to submit to the temptation of ice cream and consume more of it. It is basically relating ice cream to one of the most taboo relationships in the world, namely between a nun and a priest.
I do not feel that this advertisement is ethical as Federici is exploiting religion in order to sell its product. It is linking sex and religion and by doing so, it damages the image of religion. This form of advertising is offensive to a lot of people and as it is making fun of religion, the ethicality of this advertisement is limited.
Word Count: 199
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