Monthly Archives: October 2010

Green List Restaurants Reduce Foodcost? Increse Consumer Desire?

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The way in which food is produced and marketed has become horribly stagnet, we see in this ted talk, that if restaurants change the way they buy, sell, and market food they can actully make more money while preserving sustainability. For example, if a restaurant shrinks portion sizes, and uses “green list” seafood, they can reduce food cost, from their the benefit is obvious of branding themselves as healthy, fresh, and eco-friendly.

Philly D Gets Into The Soul Selling Game

First I will fill you into the wonder that is the Philly D show

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Philip Defranko is a one of the highest paid (yes they pay them) youtubers on the web, his show is a lax look at the days events and tends to focus on the news people (and by people I mean me) usually care about. It tends to be a mix of standard CNN, NEWS-NET style news, along with tabloids (BOO!), and his one opinions… which are usually hilarious. This fun mix has allowed him to become one of the most subscribed to shows on Youtube.

And here’s where we get to the marketing bit…what happens when lovable Philly-d  gets a large check in the mail from Hollywood producers?

This

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Well needless to say, I go and spend 30 some-odd dollars, (I took my girlfriend) on the worst movie I’ve seen in a REALLY, REALLY long time.
Just goes to show the revolution the internet has brought to marketing

Oh Hey There…

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I always thought this was one of the saddest songs I’d ever heard, before it blew up huge on the internet…(theres the marketing tit bit, more on that later) I knew the backstory behind the song…

Hey there Delilah was written for a univeristy of columbia student named Delilah DiCrescenzo, The lead singer of the plain white T’s had a huge crush on her, and decided to write her a song, but obviously that isn’t why the songs sad, thats Sweet?, Cute? right?

She shut him down…

Said Delilah: “It was so beautifully written,” she said. “There was pressure to live up to this ideal. I didn’t know how to be polite but, you know, ditch him.”

Alls not bad though, The back story has given the song a poetic sense of irony, a truthful meening many songs don’t contain, life isn’t going to always be a disney movie, even if you write an international hit. Not to mention the insaine amout of money thats been made in all this, I’ll leave you with the artists take on the whole thing

“If we had lived happily ever after, then what would my next song be about?”