Email marketing has become an underappreciated segment of marketing strategy plans in recent years due to a funnel of attention being given to the social media frontier. However, companies looking to stay connected and maintain a long-term relationship with customers should look into revamping this category. Email marketing is truly is a diamond in the rough when it comes to pulling in new customers and building relationships with existing ones.

Primarily, as a regular touch point between the company and the consumer, an emailnewsletter can keep businesses connected to their customers. Promotions marketed through emails have the potential to become targeted campaigns geared towards specific leads. Wishpond’s Social Analytics framework can aid in the breakdown process of the leads themselves, contributing to your company’s greater success in meeting the needs of your customers.

Additionally, it is always key to keep in mind the end goal with any marketing strategy; driving potential clients back to the site, and converting them into a new, developing, and interactive clientele base. For instance, Wishpond’s easy-to-use Social Sweepstakes system can be utilized to engage an audience through a social campaign and ultimately capture a larger range of emails, and therefore potential clients from sweepstakes shared in the social-sphere.

Finally, as an exceptional yet affordable marketing option being both cost and time sensitive, email-marketing promotions must also maintain regularity to become part of the customers’ “inbox lifestyle.” Your company can gain exposure through Social Offers and develop key connections with new customers though regular emails. Ultimately, Wishpond helps you create a never-ending sea of opportunities for your company through a developed email-marketing plan. What are you waiting for, wish away!