Tweet: a short burst of inconsequential information,” as well as “a chirp from a bird.”

Twitter is the platform, You are the voice. 

Twitter has not only revolutionized the way we view information and updates but it has created a category all its own through the voices of celebrities, retailers, businesses, and the average Joe. Primarily, Twitter truly holds its own personal meaning for whoever utilizes the service.  For instance, anyone from businesses utilizing it for creating consumer connections to individuals looking for fun tweets to brighten their day; Twitter is truly defined by the user.

Why use the Business bird? 

From a business perspective Twitter enables an open platform of communication to be established between a brand and its customers, followers, fans, and anyone who chooses to engage with a company. Primarily, by creating an online presence through Twitter, brands are able to voice their newest achievements, products, and announcements to those who genuinely care about their brand. More importantly however, Twitter creates a place where companies can listen to what is being said about them and convert the information into actionable movements benefitting their brand. Valuable insight on product/service usage, customer concerns, complaints, and opinions are openly available on Twitter for which companies would pay millions otherwise as market research studies.

Moreover, a key attribute of Twitter is the open and casual conversational form that all messages hold. Not only do contributors feel that brands are more approachable and open to engaging with them, but consumers also feel that brands become more real and almost personified. Businesses take on not only a theme or concept but also a voice that brings consumers closer to the brand itself.

Key Takeaways 

When addressing social media businesses should take into consideration:

• WHO they should talk to?
• HOW they should talk to them?
• WHAT they expect them to do?
• WHAT impact they will have on others?”

[reference: class discussion]
With Twitter’s almost half a billion-user base businesses must be aware of their audience. The audience’s likes, dislikes, tendencies, concerns, and areas of importance must all be considered when deciding what to write, tweet, retweet, or even who to follow. As well, it is vital to not underestimate the power of one person’s voice on Twitter, as whatever is said about the business is heard by a virtual audience and is therefore virtually unlimited in its viral capability. Twitter is a powerful tool. Use with caution.

 Final thoughts: Tweet away!