Building on “Twitterverse” a more in-depth discussion on the how-to’s of tweeting and building content is outlined below. Need a guide, follow this one.

Bringing 140 characters to life, Twitter has developed into a hotspot for social connectivity. Connections are built through following people or subjects of
interest, getting followed by those that find you of interest, as well as tracking topics that one cares about. Twitter newbie? Allow me to break it down for you.

Twitter: What’s the gist?

• Followers: Users that an individual tracks for content and updates.
  • AKA: People that you dig.
  • Follow: Users that subscribe to an individual’s succession of tweets.
    • AKA: People that dig you.
    • Hashtags: Keywords or phrases that individuals use to categorize those tweets and allow them to come up more frequently in search. Selecting a #[word] will show a list of all tweets using that #[word].
      • AKA: Words that you dig.
      • Helpful hint!
        • Don’t #overuse #hashtags as it can #become #distracting to those #viewing your #post.
        • Users recommended to limit hashtags to of 2-3 per post
        • Popular hashtags become trending topics and if relevant to the post, should be used within posts to gain maximum exposure to Twitter audiences

Celebrities, businesses, individuals, and average Joes form the almost 250 million active user base of Twitter. Whether using the service to share news, increase awareness, or connect with others, Twitter truly gives everyone a voice.  In specific, retailers are given a platform to extend their voice to customers. Ranking in the top 20, top brands such as Starbucks, Nike, Pepsi, McDonalds, and even Best Buy invest time and funds into  the Twittersphere.

Whether established or start-up, business born into a generation of technology must engage with customers in order to become trusted and relevant. In fact, some businesses such as Twitpic have even been built themselves as a company on Twitter itself.

Twitter Takeaways

 Listen up! Listening to conversations centred around your brand, engaging in topics relevant to your business, and becoming more aware of industry trends will enable your business to add value to your Twitter posts and content.

• “Adding value to tweets

Be content with your content! Insuring that posted tweets provide the viewers of the content with valuable information, facts, updates, and subject mater that is relevant to them. Simply posting for the sake of pointing won’t attract an audience that engages with you or your brand.

Following these few simple Twitter basics will build your Twitter universe, engage your followers, and create your brand personality.

Listen. Engage. Tweet.