Natural Attraction

I was recently fishing through my marketing classmates’ blogs to find an interesting post to comment on and I came across a post by Naz M (read the full blog post here). She discussed an interesting billboard campaign created by Leo Burnett for the company Koleston Naturals. The product is natural hair dye, and they used a silloutte of a woman’s head contrasted against a beautiful ocean background to color her hair depending on what time of day it is. Check it out:

This blog post was in Naz’s ‘Just For Fun’ folder, so since it was an extra post, there wasn’t much analysis written. I’d like to expand on this marketing strategy and take a closer look at the company that is responsible for this campaign, Leo Burnett. When you first enter the Leo Burnett website, you can tell that this is an artistic company with a fantastic website designer. Each page is interactive, attractive, and just plain eye catching.

“Together with our partners, we strive to put a meaningful human purpose at the center of our clients’ brands, to transform the way people think, feel and ultimately behave”.

-Leo Burnett

I just love that quote above.  It nicely wraps up Leo Burnett’s overall company goals with a crisp and neatly tied bow.

I’d like to talk about another ad campaign Leo Burnett is responsible for in connection with Cannon. In Sydney, they mailed out 5 versatile props to be used as the basis for original and unique photography. They then compiled all the photographs into an amazing video, showing that Cannon cameras have the amazing capability to assist you in capturing inspiring moments. I think this ad campaign is unique and refreshing. It truly interacts with consumers, therefore leaving a lasting impression. The photos that were taken with these basic props are truly amazing and successfully show off Cannon’s potential when in a photographer’s hands. Check out the end result of this campaign below.