Can you blame spending $80,000 on your emotions? YES

I was flipping through my classmates blog when I came across a fantastic entry by Daniel Kim (here’s the link to his blog: Daniel Kim). He was discussing how our emotions are the number one trigger when looking at the way marketing effects consumers. He focused in on car brands, BMW specifically, so of course I was interested in reading this post. Daniel made a fantastic point when he said

Daniel’s point is a valid one. I am a prime example of someone who plans to purchase a BMW, but not just any standard off the lot beamer. I plan to get a top of the line M5 or M6. Then sending it off to customize all the bells and whistles. Blacked out windows, black rims, blacked out BMW logos. It’s gonna be beautiful. I mean I love and want this car so much, I’ve had it as my computer screen background for the past year or two.

The brand is not the main pull for me. Yea BMW intrigues me since it started as plane company and now creates magnificent cars, but that’s not the main thing. It’s the body style of the car that I absolutely can’t get enough of! There is no car out on the market right now that looks like this:

The lines on the car are fluid and sexy. The lights on the back of the car look like eyes staring at you as it speeds by. To me, the car emits passion, power, luxury, and speed. I don’t know when this strong emotional tie began for me and M6 coupes, but it’s building by the day. I get butterflies in my stomach when I see one speed by me on Broadway or flashing by my apartment. If I see a really nice one parked, I can’t help but take a picture and send to my dad and brother. Perhaps my love for this beautiful car began when I started going to car shows with my dad… No matter when or where my love for cars started, I without a doubt have an emotional tie to BMW and am determined to work my a** off to get one by the time I’m 30.

Wish me luck..