{"id":4,"date":"2012-02-02T02:06:15","date_gmt":"2012-02-02T09:06:15","guid":{"rendered":"https:\/\/blogs.ubc.ca\/dianahu2\/?p=4"},"modified":"2012-02-28T01:11:03","modified_gmt":"2012-02-28T08:11:03","slug":"4","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/dianahu2\/2012\/02\/02\/4\/","title":{"rendered":"Scott Straten on Marketing and Social Media"},"content":{"rendered":"<p>Amazing talk that my former boss from <a href=\"http:\/\/www.ccvancouver.ca\">Corporate Champions Vancouver<\/a>\u00a0linked me to! (I was managing the company&#8217;s social media over the summer so he thought this was would be highly relevant for me.)<\/p>\n<p>The seminar is delivered by Scott Straten, President of\u00a0www.UnMarketing.com, in New Orleans for the Adobe Solutions Partners event.<\/p>\n<p>He covers topics on \u00a0engagement, social media, marketing and customer service. Below you can find a few key points that I took away.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zD8GQ67ZqVg?rel=0\" frameborder=\"0\" width=\"420\" height=\"315\"><\/iframe><\/p>\n<p>1) We are always marketing. Marketing is always happening. It\u00a0doesn&#8217;t\u00a0just happen behind closed doors in the board room. Brand strategy is every time you choose to engage with your market or choose not to. Marketing is actions. The most important and effective marketers are the front-line for companies, and they are usually paid the least.<\/p>\n<p>2) We do business with people we know, like, and trust. What are you doing to increase these things? That\u2019s how you deal with your sales and marketing<\/p>\n<p>3) We are moving away from &#8220;push and pray marketing&#8221; where marketers push out the message and pray people will buy it. Now it is about creating\u00a0awesome content that people want to spread. Nobody runs to the top of the hill to scream normal. Why we spread things has not changed, but how we spread it has.<\/p>\n<p>5) Don\u2019t post content for the sake of posting content because you hurt the other content if it\u2019s not awesome.<\/p>\n<p>6) Every time you make the customer jump through a hoop you lose a potential customer. For example. when you ask\u00a0for information on forms.<\/p>\n<p>7) There are too many choices on Web 2.0 . Pick one platform and exhaust it. It\u2019s about the singular relationships you form.<\/p>\n<p>8 ) Be careful with what you post. You can instantly change a brand with 140 characters. It takes years to build a brand and one tweet to kill it.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazing talk that my former boss from Corporate Champions Vancouver\u00a0linked me to! (I was managing the company&#8217;s social media over the summer so he thought this was would be highly relevant for me.) The seminar is delivered by Scott Straten, President of\u00a0www.UnMarketing.com, in New Orleans for the Adobe Solutions Partners event. He covers topics on [&hellip;]<\/p>\n","protected":false},"author":11027,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[81758,141,460644,460648,2807,460649],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-customer-service","tag-marketing","tag-ngagement","tag-scott-straten","tag-social-media","tag-unmarketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/users\/11027"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/posts\/4\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dianahu2\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}