I remember it was about a year and a half ago when I heard that Instagram introduced a video feature, which only made me think they replicated Vine’s strategy. Clearly, I wasn’t convinced this addition would be a big hit. I was wrong! 

This week, Adweek wrote about the 10 Best Branded Instagram Videos of the Week (see full article here: http://www.adweek.com/news/technology/10-best-instagram-videos-week-160196). Of the top 10, the two standout brands included GoPro and Michael Kors. Here are other companies that also made the cut in fashion, celebrity, sports league and TV show categories: 

We learned in class that companies have to be strategic about which channels to deliver their message from. This is the reason why companies have to know their consumer really since it then allows for more effective communicate and strategic reach. 

Companies like GoPro and Michael Kors share the same underlying reason as to why they are so successful on a medium like Instagram—they are both selling products that sell through visual appeal. Instagram is a perfect medium to attract their consumers since it is all about aesthetically pleasing the eye. 

After watching the GoPro video, which features a manta ray being filmed by the GoPro, Instagram videos for brands can essentially be mini commercials. The GoPro video had 143,568 likes and a total of 5.02% audience engagement, which shows that the video had an impact on its audience. 

Now that’s what I call the power of social media.