There has been a lot of talk and online buzz anticipating the release of the iPhone 6 from Apple. Now, with the power of user generated content, consumer are able to share their thoughts and feelings about new products. 

With Apple arguably being the leader of technology, there is definitely a certain standard that is expected by the public in terms of innovation, design and functionality. Therefore, it is extremely easy to critique their product and also have your opinion heard, especially if it is a one time buy, expensive purchase such as an iPhone. 

There have been tons of reviews and talk about the iPhone 6 since its release. However, the most prominent news story was the fact that the iPhone 6 has been bending when consumers place the product in their pockets. Read the full story here: http://www.ctvnews.ca/sci-tech/iphone-6-tight-pockets-bending-new-devices-frustrating-users-1.2021865. To go even further, a YouTuber with over a million subscribers that reviews the latest technology, has created a video where he tests the malleability of the iPhone 6. 

Watch the video here: https://www.youtube.com/watch?v=znK652H6yQM. He actually ends up bending it a bit using just his fingers! Keep in mind this video has been viewed over 36 million times and it was only uploaded 3 days ago so the world definitely spreads fast. 

Not only has this issue received a bunch of attention from consumers, companies have hopped on this opportunity to promote their products. For example, has created an ad and tweeted about their product while poking fun at Apple’s issue (http://uproxx.com/technology/2014/09/apple-iphone-6-vs-samsung-galaxy-note/). 

Companies can no longer hide from their issues. If there is one, it will be known. Quickly too! Thanks, social media.