Diego's Marketing Blog (catchy huh?)

Two things I love:

1.- Tacos. (The real-deal only, I can’t stand that tex-mex crap.)

2.- GOOD ads!

I found these two ads for a marketing campaign in London. They were uploaded to YouTube two years ago, so they are not recent. That doesn’t mean they’re not awesome though!

Okay, before continuing reading you’d better have watched those videos because… Two things I hate:

1.- Christmas season officially starting after Halloween. (Can’t they wait ’til December?)

2.- SPOILERS!!!

No, but seriously did anyone notice the moon walking-bear this first time around? Well, I bet you don’t notice cyclists on the road either huh? I think this is a great way to catch people’s attention on a matter that they son’t usually think about. A very inexpensive way too, I mean, how much do you think the City of London spent on these ads? A few thousands of pounds? Definitely nothing compared to what the City of Vancouver is spending on separate bikes lanes in downtown. In addition to the $800K project built on Dunsmuir St., the City plans to spend $1.6 billion of taxpayer’s money on a separated bike lane on Hornby street.

Sure the planters look pretty, but is it really worth it? 98% of all businesses on Hornby oppose this porject since there will be no on-street parking anymore. This makes hard for busy hotels to run efficiently with their constant in-and-outs, for retail stores to get supply delivery orders in and, of course, for customers to conveniently park right outside their favorite store.

But enough about formal businessy talk! Why can’t we just have moon-walking bears on TV instead? Think about all the parties that will benefit:

– Cyclists would stop feeling like the high school freaks the popular kids (the drivers) ignore and, every now and then, hit.

– Drivers could still be the alpha-males of downtown. Sure, you have to watch out for bikes, but what are kings without their servants?

– TV watchers would enjoy not-so-terrible commercials while watching their favorite show, America’s Worst Drivers.

– Black bears would get the opportunity to be taught how to moon-walk. This will also increase tourism revenue in Grouse Mountain and Whistler.

The possibilities are infinite! :O