Diego's Marketing Blog (catchy huh?)

Let’s divorce marketing!

November 10th, 2010 · No Comments

Did any of you see The Break-Up? It is about this couple that, after being in a happy relationship for years,  realized that they were not meant to be. The only catch is that, for one reason or another, they are forced to still live together.

No, not the one with Jennifer Aniston and Vince Vaughn! I’m talking about the REAL break-up of Consumer and Advertiser!

A true story.

 

 This is a campaign for Microsoft Advertising Solutions. The “trailer” features a very funny conversation between a consumer and an advertiser explaining how the realtionship between the two has changed over time. This is not only hilarious, but it is completely true. Marketers and advertisers have been bombarding us with ads and commercials for every single product in the market. Because of them is why society has turned into a weapon of massive consumption. We live in a world where all of our “wants” are turned into “needs” and yet, we can’t seem to be satisfied. All of our consumption attempts to fill a bottomless pit of desire created by marketers. We are constantly attacked by marketing on a daily basis that is impossible to avoid it even if we tried. Maybe if these people actually knew us better, and actually LISTENED to us, they would take a different approach. So, do these people just want our money? Or are they actually trying to satisfy a genuine need? 

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Dear Marketing:

I’m leaving you.

It’s not you, it’s me. Who am I kidding? It’s totally you.

Stop tormeting me everywhere I go.

-Diego

PS: Please don’t call, I hate telemarketers.

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