Diego's Marketing Blog (catchy huh?)

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So today i want to write about a post that Tiff-O aka Tiffany Rennick recently shared on her blog.  That’s right! It’s Harry Potter! You know a new HP is about to come out when you notice that people start acting a bit differently: everyone reads the book on the bus, you see more and more people wearing big nerdy glasses and you hear conversations about Horcruxes and Hallows. Yes, you may not be a huge fan; you may even think that lining up at 4pm for a movie that starts at midnight is beyond ridiculous, but it’s a good thing I don’t really care about what Muggles like you have to say.

Anyway, my point is Harry Potter franchise = More money than all the vaults in Gringotts (and that’s a lot).

Everything started with the books, and it eventually grew into a world-wide craze. Books, clothes, backpacks, candy, toys…. yup, all of that and that was just BEFORE the first movie came out. J.K. Rowling started a phenomenom that has been with us for over 10 years. Pretty much anyone born in the late 80’s or early 90’s grew up with The Harry Potter franchise, but as our generation ages the franchise needs to (a) adjust their marketing strategy for their grown-up fans; and (b) introduce new young children to the world of HP. For the first one, we have seen how the movies have evolved from an innocent and fun world of magic to a darker more complex plot. And in order to appeal to younger fans, as Tiffany mentioned in her blog, a new Harry Potter theme park was opened last year. I think this is a great idea to keep the Harry Potter world alive, especially now that the last movie will soon be released.

Thank you Tiffany for posting such an awesome blog.

Harry Potter lingo for dummies Muggles:

Horcruxes: Artifacts where Lord Voldermort hid parts of his soul in order to become immortal.

Hallows: Refers to the Deathly Hallows, thw three objects that will make anyone who has them a Master of Death.

Gringotts: Magical bank. Sort of like RBC or TD, but run by goblins, now that’s cool!

J.K. Rowling: Author of the Harry Potter series. Most awesome woman ever, besides Lady Gaga.