Diego's Marketing Blog (catchy huh?)

Ok, so I was looking for a cool ad to share with you guys, but I didn’t find one or two or three… I found a series of nine 10-second ads for Orangina that are absolutely amazing.  I don’t know what it is about them that makes me so happy inside; maybe it’s the right amount of irony that they have or maybe just the sex-appeal of the ridiculously hot animals. Anyway, I’ll let you enjoy the awesomeness of the Orangina ads.

(LOL @ the gay puma) Well what did you think? Who knew Orangina was so versatile! I have never seen or heard about Orangina commercials before I came across them tonight, so I can’t say whether they were successful or not. I’m guessing that this was more like an European campaign, since Orangina is french and all that.  So yeah, I love that these ads are short parodies of stereotypical ads for common products. That alone makes them enjoyable, but then there’s the fact that they all use Orangina (a carbonated beverage) as if it was a completely unrelated product. The beauty of it is that Orangina has established its brand in the global marketplace so well that almost anyone can see the logo and know exactly what Orangina is (pop) and isn’t (deodorant, floor cleaner, shampoo, etc…) So they can get away with it without terribly confusing consumers.

And then there is the thing about the animals. Oh if only at least half of the people in the world were as attractive as these animals are…. Their sexualized appearance raises an important question though. Who are these ads targeting? Orangina, being a pop beverage, is consumed mostly by kids and young people, but I really hope TV channels don’t show these ads between Dora, The Explorer and The Fairly OddParents (<– Best TV show ever, by the way). So, is Orangina trying to expand its target market, or are they trying to create controversy (controversy = free publicity)? Or perhaps they really like the sexy animals? (And who doesn’t really?) Anyway… quoting another famous advertising campaign… no wonder our perception of beauty is distorted.

Oh, but if you’re anything like me, you’ll probably want more Orangina commercials, more irreverent content and of course very sensual (and dancing!) animals.