Diego's Marketing Blog (catchy huh?)

Just when you thought we had too many ad campaigns promoting an unrealistic image of its consumers, Nova Schin, a brand of  beer in some foreign country, came up with this ad. (Well to be fair, this blog post is from 2006.)

http://www.coolmarketingthoughts.com/2006/08/30/beer-belly-or-pregnant/

It took me a while to make sense of what was going on in front of my eyes. I could not understand why these (clearly pregnant) women were promoting alcohol. It was not after a good forty seconds when I finally noticed the side banner reading “non-alcoholic.” So I guess they are trying to tell female consumers that even if they are pregnant, they can still enjoy the taste of beer. I think this is a very interesting piece of advertising because it definitely draws your eyes to it. However, even if the ads give out a message to women, these ads are targeted mainly to men, I’m sorry, but let’s face it: these girls are too hot and skanky (I mean they ARE pregnant) to be someone female consumers would buy something from.

Still, the ads are clever enough. I wonder though, if slutty pregnant girls holding a pint of the new Nova Schin non-alcoholic beer was the best idea they could come up with, what other marketing proposals they turned down? Here are some better ideas:

– Drinking (non-alcoholic beer) and driving.

– Underage drinking (non-alcoholic beer).

– Binge drinking (non-alcoholic beer).

– Drinking (non-alcoholic beer) before noon.

Or why not combine them all?

Take a bunch of those “16 and Pregnant” girls, put them in a car full of empty six-packs of Nova Schin, preferably before school starts in the morning. Give each one of them a pint of beer, have them smile… and BAM! Multi-millionaire advertising campaign right there! You’re welcome.