Another new phone has entered the already competitive market of smart phones, and that is the Nexus 5. Google announced that it includes an updated version of its Android mobile operating system that is called “Kitkat4.4.” This new update allows the phone to search for data through both the web and some applications. Another update that Nexus 5 has from its previous versions include a better voice recognition technology, a large 5 inch screen, as well as a higher resolution camera. What really gives the Nexus 5 its competitive advantage would be the the camera that has a small gyroscope built into the lens that helps prevent blurry pictures if the picture taker’s hand moves.

Despite all the upgrades mentioned, I am not convinced that Nexus 5 will be able to survive in the already competitive market of mobile phones. First of all, Nexus does not have nearly the same brad recognition or brand loyalty compared to Samsung or Apple. Apple and Samsung are also much more commercialized compared to Nexus 5. As to the competitive advantage that Nexus 5 has over other phones in regards of better cameras. I feel like that would not be much of a factor when buying a phone.

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http://r.phonedog.com/shared/images/2013/10/179634-nexus5leakfull.jpg