{"id":46,"date":"2012-10-12T21:17:49","date_gmt":"2012-10-13T04:17:49","guid":{"rendered":"https:\/\/blogs.ubc.ca\/dinalu\/?p=46"},"modified":"2012-11-18T00:08:11","modified_gmt":"2012-11-18T08:08:11","slug":"mcdonalds-transparency","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/dinalu\/2012\/10\/12\/mcdonalds-transparency\/","title":{"rendered":"RE: McDonald\u2019s gives consumer \u201cupper hand\u201d"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Go Behind the Scenes at a McDonald&#039;s Photo Shoot | McDonald&#039;s\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/oSd0keSj2W8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>After reading <a title=\"Maria Soto's Blog: McDonald\u2019s gives consumer \u201cupper hand\u201d\" href=\"https:\/\/blogs.ubc.ca\/mariasoto\/2012\/10\/09\/mcdonalds-gives-consumer-upper-hand\/\" target=\"_blank\">Maria&#8217;s blog post &#8220;McDonald&#8217;s gives consumer &#8220;upper hand&#8221;<\/a>, I checked out McDonald&#8217;s video, which answers the question &#8220;why does your food look different in the advertising than what is in the store?&#8221; Seeing the final comparison between a burger hot off the the grill and a burger designed delicately for an ad, I immediately pondered to myself why the world&#8217;s largest burger restaurant chain would show customers that their fresh burgers are not made up to par with their mouth-watering ads.<\/p>\n<p>Turns out, McDonald&#8217;s launched a <em><a title=\"McDonald's &quot;Our Food. Your Questions.&quot;\" href=\"http:\/\/yourquestions.mcdonalds.ca\/\" target=\"_blank\">Our food. Your questions<\/a>.<\/em>\u00a0campaign in June, which seeks to cultivate transparency between the burger chain and consumers, according to <a title=\"The Globe and Mail: From Twitter to TV, McDonald\u2019s offers answers\" href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/industry-news\/marketing\/from-twitter-to-tv-mcdonalds-offers-answers\/article4583492\/\" target=\"_blank\">the Globe and Mail article &#8220;From Twitter to TV, McDonald&#8217;s offers answers&#8221;<\/a>.<\/p>\n<p>I agree with Maria&#8217;s statement that the campaign is a double edged dagger. On the one hand, consumers receive answers to their questions, which improves consumer-company relations; on the other hand, the answers to questions do not always bring light to McDonald&#8217;s, as seen through the use of appetizing burgers in ads which don&#8217;t meet the criterion in actual restaurants . Nevertheless, I think that the campaign has brought awareness to McDonald&#8217;s desire for a more honest and truthful front.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Comparison between off-the-grill and delicately designed for an ad. From McDonald's video &quot;Behind the scenes at a McDonald's photo shoot&quot;\" src=\"http:\/\/cbschicago.files.wordpress.com\/2012\/06\/quarter_pounder_.png?w=300\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading Maria&#8217;s blog post &#8220;McDonald&#8217;s gives consumer &#8220;upper hand&#8221;, I checked out McDonald&#8217;s video, which answers the question &#8220;why does your food look different in the advertising than what is in the store?&#8221; Seeing the final comparison between a burger hot off the the grill and a burger designed delicately for an ad, I [&hellip;]<\/p>\n","protected":false},"author":14559,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/users\/14559"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":12,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":101,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/46\/revisions\/101"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}