{"id":95,"date":"2012-11-15T23:29:41","date_gmt":"2012-11-16T07:29:41","guid":{"rendered":"https:\/\/blogs.ubc.ca\/dinalu\/?p=95"},"modified":"2012-11-18T01:15:02","modified_gmt":"2012-11-18T09:15:02","slug":"re-4-milkshake-anyone","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/dinalu\/2012\/11\/15\/re-4-milkshake-anyone\/","title":{"rendered":"RE: $4 Milkshake, Anyone?"},"content":{"rendered":"<p>Emily&#8217;s <a title=\"$4 Milkshake, Anyone?\" href=\"https:\/\/blogs.ubc.ca\/emilychen\/2012\/10\/09\/would-you-like-coffee-with-this-experience\/\" target=\"_blank\">blog post<\/a>\u00a0caught my eye because I don&#8217;t think I would ever want to pay $4 for a milkshake&#8230;<\/p>\n<p>I then realized that her blog post was about Starbucks, an ever-successful coffee company that has essentially dominated the coffee industry. The &#8220;milkshake&#8221; is a Frappuccino, a delicious drink that I buy often on scorching summer days to refresh myself. I take back what I said in the first sentence.<\/p>\n<p>How does Starbucks thrive within the coffee industry? This picture in Emily&#8217;s post sums it up well:<\/p>\n<p><a href=\"http:\/\/togami.com\/~warren\/archive\/2011\/marketing-barista-coffee-experience-duffy-2011.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" title=\"The coffee experience\" src=\"http:\/\/togami.com\/~warren\/archive\/2011\/marketing-barista-coffee-experience-duffy-2011.png\" alt=\"\" width=\"440\" height=\"382\" \/><\/a><\/p>\n<p>The value proposition that Starbucks offers to its customers is that its customers belong to a community; it is a &#8220;home away from home&#8221; (<a title=\"Starbucks Psychology, ABC News\" href=\"http:\/\/abcnews.go.com\/WN\/Consumer\/story?id=3162590&amp;page=1#.UKiPxYeCmuK\" target=\"_blank\">Starbucks psychology, ABC News<\/a>). For instance, Starbucks has created its own language for coffee drinks and cup sizes. A Frappuccino is a milkshake, a <em>tall<\/em> is a size small. The first few times I ordered drinks from Starbucks were interesting as I was not aware of the special terms used. I would say medium and have the barista correct me that it was a <em>grande<\/em>. No wonder\u00a0Starbucks has made its way to the top. Customers buy the experience of being part of a tight-knit community.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/gma.yahoo.com\/blogs\/abc-blogs\/starbucks-offers-2-1-drink-deal-165424810--abc-news-Recipes.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"The comeback of Starbucks' holiday drinks recently! Click for 2-for-1 drink info.\" src=\"http:\/\/l3.yimg.com\/bt\/api\/res\/1.2\/pCb.hAVV2eF3WExibkVNPA--\/YXBwaWQ9eW5ld3M7cT04NTt3PTYwMA--\/http:\/\/media.zenfs.com\/en_us\/gma\/Reuters\/ht_starbucks_holiday_drinks_jef_121115_wmain.jpg\" alt=\"\" width=\"360\" height=\"203\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emily&#8217;s blog post\u00a0caught my eye because I don&#8217;t think I would ever want to pay $4 for a milkshake&#8230; I then realized that her blog post was about Starbucks, an ever-successful coffee company that has essentially dominated the coffee industry. The &#8220;milkshake&#8221; is a Frappuccino, a delicious drink that I buy often on scorching summer [&hellip;]<\/p>\n","protected":false},"author":14559,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/users\/14559"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/posts\/95\/revisions\/105"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/dinalu\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}