IKEA Starts ‘How to Build’ YouTube Channel
by Helen Ji
IKEA Starts ‘How to Build’ YouTube Channel to Help Frustrated Customers
We’ve all been there: Standing forlorn in a bedroom, staring at the unused screws sitting next to a half-finished IKEA bed, parts mixed up with the ones for an unbuilt MALM three-drawer chest.
Don’t worry, IKEA feels your pain. That’s why it recently debuted a new “How To Build” playlist on YouTube.
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If you’re like me, your spatial reasoning is roughly on par with a can of tuna. Thus the normal assembly instructions that come with each product and are available online just aren’t enough to ensure a desk doesn’t have one its drawers installed upside down.
The first “How to Build” video remedies this by folding IKEA’s illustrated instructions into a demonstration with real people building a bed frame, complete with close-up bubbles and fun little animated arrows and building tips. There’s even a relaxed, upbeat soundtrack to calm you after you’ve ripped out your hair in frustration.
The video ends in typically subdued Swedish fashion, with no freeze-frame high-fives or friends sharing in the great American tradition of buying each other $5 worth of pizza for helping each other move. Still, we applaud IKEA for helping out the many confused customers who shop at its 287 stores.
Every time I purchase stuff from IKEA, I had to call my friend to come over and build it for me. Even with the instruction brochure, it was quite hard to complete for me. This video service will help understanding of IKEA’s customers. It will also have positive impact on communication with their customers.