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October – New Books
Posted by: Christina Sylka | October 30, 2009 | Comments Off on October – New Books
Building design strategy : using design to achieve key business objectives.
Intelligence gathered from international CEOs and presidents of major design firms, brand managers, and professors of design is combined with case studies from companies like Procter & Gamble, Caterpillar, Microsoft and Target to illustrate how design relates to corporate strategy.