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Building design strategy : using design to achieve key business objectives. 

Intelligence gathered from  international CEOs and presidents of major design firms, brand managers, and professors of design is combined with case studies from companies like Procter & Gamble, Caterpillar, Microsoft and Target to illustrate how design relates to corporate strategy.

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• New Books

  • The tyranny of merit : what's become of the common good? / Michael J. Sandel.
  • Designing the best work-from-home you : how to work remotely (but not all the time) / Vennessa McConkey.
  • How to work from home and actually get sh*t done : 50 tips for leaders and professionals to work remotely and outperform the office / Cynthia D. Spraggs.
  • Subprime attention crisis : advertising and the time bomb at the heart of the Internet / Tim Hwang.
  • Effortless : make it easier to do what matters most / Greg McKeown.

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