Jul

28

Database Freedonia adds country reports

Posted by: | July 28, 2011 | Comments Off on Database Freedonia adds country reports

Freedonia Focus, a market research database subscribed to by the UBC Library, is adding considerable international content over the next year. Freedonia content has traditionally been US-focused. New country reports will cover 14 countries including Canada, China, India and Brazil. Access Freedonia Focus here.

Apr

27

April – New Database – IBISWorld Industry Reports

Posted by: | April 27, 2010 | Comments Off on April – New Database – IBISWorld Industry Reports

UBC Library users now have access to over 700 full text U.S. industry level market research reports through the Library’s newest database, IBISWorld Industry Reports. IBISWorld research is recognized as being unbiased, independent professional research. Its specialty is in-depth analysis of the underlying structure and the external forces that drive an industry and the interrelationships […]

Apr

9

April: Newest marketing books in the David Lam Library

Posted by: | April 9, 2010 | Comments Off on April: Newest marketing books in the David Lam Library

Advertising and Chinese society : impacts and issues includes papers on “rising consumerism, consumers’ attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social […]

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