Rich Communications Services (RCS) is the current standard for communication and Google is planning to take it to the next level with Jibe Mobile.
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RCS is currently the online messaging category that allows for image and video transfers plus group chat capabilities. Most commonly used with providers such as WhatsApp, Facebook messenger, iMessenger, Line, etc. All of these operate on the web require some sort of connection to the internet. Yet what sets apart Jibe’s, a tech startup firm, is that currently they are working on providing consumers with RCS through the same system as SMS. By doing so they can expand the use of RCS to a more “global audience” as said by Google, mentioned in Business Insider.
By buying up this start up, Google may have made another major breakthrough in the way we use technology. Not only would such a service be available for greater audience than that of the current applications, it may replace the historic and most commonly used messaging system SMS.
There is great anticipation to the outcome of this move by Google, but all we can say right now is that this is a major step towards further progression for RCS.
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Could this be the next step in the communication industry?
References:
Business Insider: http://www.businessinsider.com/google-acquires-jibe-mobile-messaging-startup-2015-9
Bibliography:
http://recode.net/2015/09/30/google-is-acquiring-rich-messaging-startup-jibe-mobile/
http://www.jibemobile.com/
http://officialandroid.blogspot.ca/2015/09/committing-to-rcs-latest-standard-in.html