Would you wear ads?

AccuraCast brings up an interesting prediction, made by Juniper Research Group,

for the next step in digital advertising:

wearable advertising spend is estimated to reach $1.5 million in 2015, and it is forecasted to hit an impressive $68.7 million in 2019. (AccuraCast)

What was even more intriguing was the fact that more then half of it would be found in the “Far East and China” There is personal doubt in the credibility of such a statement. For instance There is no knowledge of its current success as smartwatches have only recently become a growing trend.

On the other hand, when putting my personal opinion of smartwatches aside, I see this as the new step in marketing. If developers, marketing managers and consumer focus groups can find an optimal equilibrium for ads on wearable device, then there could be improved efficiency in firm to customer communication for participating firms. Ethics aside, if firms were able to gain access to an individuals activity level and app preference, then they could match the right consumer with the right product making ads enjoyable or useful for users and thus satisfying the firms needs. Win-win situation.

Yet again I return to the blank question of whether you would wear an ad? By that logic, we carry ads in our pocket and do most of our work on ads. Plus the question in itself is almost rhetorical as many prefer wearing branded clothing (a form of advertising). Therefore personally I believe I would.

Would you?

References:

Adam, Christofer. “Wearable Advertising to Reach $68.7 Million – AccuraCast.” AccuraCast. N.p., 17 Apr. 2015. Web. 01 Oct. 2015. <http://www.accuracast.com/news/technology-7471/wearable-advertising-to-reach-68-7-million/>.