BlackBerry has been on the brink of extinction for years. From stocks having fallen to 10% of what they were in 2008 (NASDAQ) to an unsuccessful collaboration with an e-commerce giant Amazon, Blackberry seems to be struggling to boost their popularity back to where they were 10 years ago. Will the ‘Priv’ change all that?
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The recently announced headset ‘Priv’ is said to be equipped with the accessibility of Android and the security of Blackberry, hence the name ‘Priv’ for privacy (BNN). This is a huge move for Blackberry as they will now have the opportunity to attract all of their customers they lost with the split made by Android and Apple’s expansive application selection.
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Will it be enough? In recent years, BB has earned itself a reputation for making products for the elderly and paranoid. Therefore it may be a difficult paradigm shift to make for the general public. None the less this corporate collaboration may mean lot to not only to the die hard Blackberry fans but to general consumers not bound to apple or samsung.
References:
“BlackBerry Limited (BBRY) Stock Chart.” NASDAQ.com. N.p., n.d. Web. 04 Oct. 2015. <http://www.nasdaq.com/symbol/bbry/stock-chart?intraday=off&timeframe=10y&charttype=line&splits=off&earnings=off&movingaverage=None&lowerstudy=volume&comparison=off&index=&drilldown=off&sDefault=true>.
Gray, John. “Blackberry CEO John Chen Gives BNN a Sneak Peek at Priv Smartphone.” BNN.com. BellMedia, 25 Sept. 2015. Web. 03 Oct. 2015. <http://www.bnn.ca/News/2015/9/25/Blackberry-CEO-John-Chen-gives-BNN-a-sneak-peek-at-Priv-Handset.aspx>.