Dominika Krupa's Blog

How do you make people get their behinds off of the couch and to the movie theater to see your newest creation? Especially in 30 seconds or less? You make a movie trailer! A short, action-and-bikini-models-packed clip that highlights the best parts of the movie and cunningly hides the not so brilliant ones.

And although hords of very smart people who analyze  the demand for certain types of flicks or CDSTEP the entertainment business, what they come up with rarely corresponds to the film they were supposed to market! You would not try to sell a car by expressing your admiration for such a delightful example of God’s work, the pickle! Frankly it is all about creativity these days, and I am sure that some features of the new Mercedes do rhyme with ‘short’, ‘green’ or ‘sour’, but when you buy a car you are probably less interested in whether it would go well with a hamburger, and more with, for example, its fuel consumption.

The same should be true for movies! After watching the trailer I want to know if I should prepare for sweaty guys running around with big guns trying to save the world, or a sweet yet nerdy girl in glasses swooning over a guy she thinks she will never have.

Here is a fantastic example: ‘The feel-good film of the decade!’ Really? Because the one I saw was a bittersweet story of a young man who has had an incredibly hard life, enduring true ordeal, watching the fall of his brother and the misery and injustice around him. And that definitely does not make me feel good about myself!

Have a little faith in the audience, guys! Because believe it or not, honesty in advertising does matter.

Whoa, Einstein should seriously revise his thoughts on things that are infinite. Because it seems to me that the usual suspects sometimes look pale when compared to what people actually come up with to promote their brand.

Marketers from Desigual held an event in several big European cities to celebrate Boxing Day and the shopping bonanza that accompanies it. Check out this video:

Shopping bags are so yesterday

I do hope that all nearby drug stores offered free flu meds to these people!

I say hello to you, World, while I take my baby steps in writing my first blogpost and sending my humble thoughts to the contemporary root of all knowledge, the almighty Internet.

As it turns out, it really pays to read your class prep instructions carefully. Because your level of enthusiasm might drop considerably, when you find that although your head is overflowing with ideas and comments on the absolutely fascinating chapter you read in the textbook the night before, you’ll be able to use none of them in class (at least until the next week of course), since it’s not the chapter you were supposed to read! Figures. So, as long as I keep confusing 4’s with 3’s, I will have to keep my head down, listen carefully, hope not to be called to answer, and get myself a good pair of glasses!

But, in order not to waste all that intellectual energy, I researched the idea of CSR on some corporate websites, and found to the surprise of absolutely nobody, that Hipocrisy is not the name of a Greek goddess, but something that lurks around every corner.

As it turns out, certain brands of fast food are very big on social responsibility when it comes to recycling paper, or eco-friendly restaurant design, but don’t mind dropping a sea’s worth of salt into a serving of fries.

not_dropping_any_names_mind_you

While I absolutely support the former, I would hope they decide to do something about the latter.