On September 16, 2014, Quant Motors’ e-Sportlimousine, a vehicle that uses an electrolyte flow-cell powered system, was certified for use on German and European roads. Using saltwater in a series of redox reactions, the “nanoflowcell technology” (ref website) allows the car to travel at speeds up to 380 km/h for a driving range of up to 600km, according to www.examiner.com. Quant is currently seeking to attract investors into their technology, and many claim it will one day challenge Tesla in the hunt for alternative energy vehicles. They certainly do share many elements of the business canvas model. In terms of design, the e-Sportlimousine is in no way lacking. With its flashy shark gill design, it can easily be considered a luxury vehicle that would appeal to a wealthy customer segment.

QUANT e-Sportslimousine, www.nexthitech.com

In terms of value proposition, it provides an alternative to gas powered cars, and boasts a more power than electric vehicles (Tesla’s top speed is 201km/h). However, the infrastructure for saltwater cells is currently not available, and if Quant was to market its vehicles to a North American market today, the technology would be marveled at but not well received. Perhaps one day in the future, it will draw enough interest to further expand and become a larger segment of the market.