After reading the passage “10 Social Media Marketing Ideas from Big Brands” in Influential Marketing Blog (http://www.rohitbhargava.com/blog), I was reminded that social media marketing is now extremely popular and we are no longer discussing the advantages of using it, but how to use it in a better way.

There are 2 points that impress me the most.

DEFLECTION ISN’T ENGAGEMENT

Social media can be treated as a bridge between customers and a company. However, what do you feel if you receive a reply like “Please contact our customer service by calling xxxx” after you asked a straightforward question in a company’s Facebook page. I guess you will be disappointed or angry. It is because this Facebook page cannot help you solve your problem. The true engagement is treating the social media as one of the ways to help and answer their customers’ questions but not redirect them to the traditional means.

 TREAT EVERYONE LIKE AN INFLUENCER

In the past, we always think that good news never goes beyond the gate, while Bad news spreads far and wide. However, People become more willing to share their joys and satisfactions after having some goods or services now. I cannot remember how many times I asked my friends where I can find the food they posted on their Facebook. I believe my friends’ recommendations because they do not receive any reward and the close relationships we have. This kind of recommendation is even more powerful than any commercials.

To conclude, it is now a common knowledge that social media is an essential tool in doing marketing. The next stage for discussion will be the ways to make good use of this powerful weapon. Using this weapon cannot cause you go much faster than others, but using it badly will certainly cause you go behind.