In my own perspective, marketing was about luring customers by making fancy ads and attractive descriptions about the products before I open the marketing text book. However, marketing wasn’t that easy and simple, and was way more useful than I had thought.

“Customer value”, is the term that most frequently being seen in the marketing text book; just like “Money” in the finance text book. Marketing was not about just making fancy ads and attractive descriptions about the products, it is about managing profitable customer relationships by creating customer value and satisfaction. Apple can be a good example that has become successful by creating customer value.

Although customers have their needs and wants, it is hard for them to tell exactly what that is. However, in the early 2000, Apple had “told” customers what their wants were by introducing the Mp3 player which could save more than thousands of songs and could mobile easily. By introducing the product that satisfy what customer wants and demands, Apple has created and captured customer value and satisfaction within the industry, then has become the leader in the industry even the Apple was not the first one that invented Mp3 player. In my opinion, Apple has applied the marketing concept for their Mp3 player which is Ipod. It is because Apple has successfully delivered desired satisfactions for customers by knowing exactly what the needs and wants of the target market were.

From the Apple case example, it is obvious that marketing is as important as other area of business such as Accounting, Finance, Human resource management and etc. It has shown that successful marketing brings large amount of profits for the business and it is absolutely not negligible.