In Tim’s blog, he argues that advertising through fears should not be allowed. He states that fear advertisements may force people to make political decisions and scare audience and thus, this marketing method involves ethical issues. For my opinion, I support the fear advertisement. As the example Tim brings out says, the man will become fish people due to global warming, which Tim believes it is misleading and scary to young children. But I think this fear advertisement will increase people’s awareness to protect environment. Putting pressure on people by stating they will be deformed if they do not protect environment will force people to be concerned with the “Recycle, Reuse, Reduce” rules, protection of plants and usage of paper. I think fear advertisement acts like rules which can regulate people’s behaviors. Also, Tim writes about another cigarette advertisement which is also considered as fear advertisement which he thinks is not ethical. He states the advertisement lists lots of related health issues which scare off buyers. I would argue this shows the advantage of fear advertisement. Smoking can cause lung cancer and over 37000 people in Canada die each year because of smoking (Health Canada 2008). If people are all aware of the fear advertisement about the bad outcomes of smoking, there would definitely be a decreasing amount of people dead. Tim also states that fear advertising may not influence one’s personal opinion but I would say it can alert people’s awareness and thus prevent them to do dangerous things. Also, I think fear advertisement is ethical because it shows its care towards environment and people’ health ( the two examples I talked about) by putting pressures on audience.

Reference: http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/youth-jeunes/scoop-primeur/index-eng.php
https://blogs.ubc.ca/timburke/

Different countries have different cultures which are defined as macro environmental factors and thus different marketing strategies need to be conducted. I will discuss how Chinese culture and American culture influence the luxury marketing strategies. We all know that China had been a developing country for a long time and there is a huge gap between wealthy people an poor people. That is, the traditional value of Chinese is that the more luxuries you own, the richer you are and the higher status you position. Whereas in North America, people do not judge your status by how you look. The appearance just shows one’s taste about clothing but not the wealth. Therefore, there is an increasing trend in Chinese luxury market. As data shows, “Chinese consumers become the world’s largest consumer group of luxury goods and they spent RMB 306 billion in the world in 2012” (Albany 1). Although the U.S has large luxury goods market in the world, they show a completely different purpose of buying luxuries goods (Doran 1). Since the U.S is a developed country, most people are highly educated. So, they pursue a high quality of life. As my opinion, there are still a lot of space in Chinese luxury market because there are no luxury shop in some relative small cities. The customers in those cities may own more purchasing power than customers in large cities, like Hongkong or Shanghai.

CITATION:
Doran, Sophie, Renewed Optimism in the U.S. Luxury Market.
http://luxurysociety.com/articles/2013/07/renewed-optimism-in-the-us-luxury-market
Albany, NY, China Luxury Apparel and Accessories Market Report till 2015 – Industry Share,Growth,Analysis,Trends,Size and Forecast Research Report
http://www.prweb.com/releases/China-Luxury-Apparel/and-Accessories-Market/prweb10968302.htm