In “Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing,” Rohit Bhargava criticizes that Domino’s Pizza has a poor performance on marketing campaign. He claims that Domino’s does not have a great social media network to introduce their pizza and I agree with this because when I search for Domino’s Pizza, there are only videos showing how they make pizza.

He states that Domino’s website seems just for customers to order pizza. I also think Domino should use more media method to introduce their pizza to more people, such as TV commercials and flyers. But some advantages do exist. This is shown in the video “Small Business Marketing Strategy- The Marketing Strategy Used by Domino’s Pizza”, customers’ biggest concern is to wait for the arrival of their ordered pizza. Domino’s pizza maximizes customers’ values by not letting them wait. They claim that “30 minutes or less or its free.”

In the competitive market, other pizza companies may create a variety of pizza flavors to attract customer but they may need a lot of time on making pizza. As we all know, Domino’s Pizza is faster than Pizza Hut and Fresh Slice, also, its flavour is good. We can always see the sliver car which has label of Domino’s Pizza drive around and deliver pizza. Furthermore, it also provides more products other than pizza, such as, brownies and soda. Customers can have drinks along with pizza and enjoy a desert after eating salty pizza. Although there are disadvantages of the marketing strategies of Domino’s Pizza, they try to improve and maximize their customers’ value

Citation:

Bhargava, Rohit. Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing (2013).

http://www.rohitbhargava.com/2013/07/dominos-proves-you-can-simultaneously-have-great-advertising-and-bad-marketing.html

Video Link:

Small Business Marketing Strategy – The Marketing Strategy Used By Dominos Pizza (2013).