In Dale Buss’s blog,” Brew This: Kraft Plans to Test Packaged Coffee with McDonald’s, he states that McDonald’s and Kraft will sell “packaged versions of its McCafe coffee line in US supermarket” (Buss 2013). I would support this decision because the opportunity for McDonald’s to conquer external competitors is to produce new product. Starbucks, as McDonald’s biggest competitor, has already introduced packaged coffee with Green Mountain Coffee Roaster into the market, therefore, McDonald’s needs to think up better strategy to satisfy more customers. In the blog, Buss claims that “McDonald’s got a big boost from its introduction of McCafe beverage (Buss 2013).” I think the reason why McDonald’s can have a high sales amount is that they produce fresh and cheap coffee. Compared to Starbucks, McDonald’s has already have its own strength which is the cheap price and some loyal customers. By producing the packaged coffee, consumers can enjoy the McCafe beverage at home and they do not need to come to the store and wait in line. Also, McDonald’s spokesperson says that they are expanding the options of McCafe beverages to grocery stores and other retail locations (Buss 2013). This is more convenient to consumers. If the plan is implemented, consumers can have easier access to buy the packaged coffee. I think by implementing this packaged coffee, McDonald’s will make consumers more satisfied with the products.

Citation:

Buss, Dale. Brew This: Kraft Plans to Test Packaged Coffee with McDonald’s

http://www.brandchannel.com/home/post/2013/11/01/McDonalds-Kraft-Coffee-110113.aspx#continue

Video Link:

McDonald’s McCafe Coffee Is Coming To Grocery Shelves In 2014