It’s all about the packaging
November 12th, 2012
Packaging sells.
From my own experience as a typical girl who enjoys beauty and make up, I have realized that many of my ultimate decisions of purchasing one beauty item over the other is packaging. I have even gone to the extreme of not purchasing a certain fragrance that I love the scent of because of its absolutely horrendous packaging. Humans a visual creatures, and advertisers know it. Packaging may be one of the most important selling points of a product because it is the first thing that a consumer experiences from a certain product. If the product is visually appealing, it is more likely that a consumer will walk over to that specific shelf, look at it and try it. Packaging is remeniscent of the product itself, therefore the appropriate packaging must math the appropriate product.
http://www.notcot.com/archives/2010/03/mor-cosmetics-packaging.php