My two-cents on the success of Forever 21
November 19th, 2012Forever 21 is probably one of the most popular go-to fashion stores targeted towards young female adults in North America. I feel that it’s success is due greatly in part of the fact that they know exactly what strategy quadrant they have placed themselves in. They have chosen the path of cost leadership and it has done them very well. Because fashion is subject to such fast paced changes in styles, Forever 21 has figured out that many young females are more concerned about style than the absolute best of the best quality in garments. They want whatever is fresh of the runway, trendy and chic. Due to this fact, Forever 21 has chosen to produce average standard quality garments at a low price, but with an exuberant variety of styles. In tandem with targeting the most appropriate market that goes along with their type of fashion, numerous Forever 21 locations can be found all across Canada, the United States, Asia and more.
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