(image from:http://twent.chinayes.com/Content/20130307/kh6ng2px0y61o_2.shtml)
Rose Only is a famous online flower store, which provides high-quality roses, and services that helping to deliver the love to someone special. By using the business tool SWOT to analyze its advantage and disadvantage, it is easier to find that the “unique” is the most important factor to make the Rose Only successful. The flowers are fresh, premium quality roses, and other diverse flowers are from available nationwide, included Brisbane flowers, Adelaide flowers, and so on. Once the costumers order the flower for someone special, they have no chance to change their receivers for their entire life. Send the flower to the only one person, showing more loyalty for the lover. Although, the price for a brunch of flower is high, their selling concept is worth more for costumers to spend money on their products. There are no competitors like what Rose Only can do, successfully selling their products with unique concept. Also, the products is unique and fancy, which can satisfy all the costumers’ need of gifts. I believed that the Rose Only will become more popular and successful in the future.