Oct
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Bing vs. Google
Posted by: douglasfeltham | October 3, 2010 | Leave a Comment
Over the last year Microsoft has been rolling out their new search engine Bing in an attempt to take market share from Google and break into the search market. So far however they have met with little success and a market share sitting in the low teens. Although Bing is at least as good as Google it hasn’t been able to put a real dent in Google’s market share sitting around 60%. I think that this shows the power and importance of positioning and branding when it comes to success in business. In the search market Google is the first brand name in peoples minds, and so far Bing hasn’t been able to find their own niche. So when people decide to search something, they use the first engine that comes to mind, which means that irrespective of how good Bing is, it isn’t able to gain market share from Google. Although Bing is gaining share from other engines other than Google, since they need 40%-50% of the search market to be profitable, it seems that they will have trouble ever being profitable.