Dec
6
Hyundai Luxury Car
Posted by: douglasfeltham | December 6, 2010 | 2 Comments
Hyundai has recently decided to re-brand their line of cars as luxury vehicles. They have been improving the quality over time, and now feel they are up to the level. I do not think that this is a good idea or that it will work. The problems come right out of class 6 when it comes to positioning your brand in the minds of the consumers. Hyundai’s brand is already well established in peoples minds as an economy line of cars, and they have carved out a niche there. Even if they try to change how people see them, people will still see the vehicles as being economy cars. This is a huge problem because much of the appeal of luxury cars is as a status symbol, so it doesn’t matter how nice they are, people will probably stay away. They would be better off launching a new brand which would be fresh in consumers minds aimed at the luxury market.
Comments
2 Comments so far
Hyundai have many luxury cars which comes with a great feature of safety, power and technology. Thanks
I love to travel in luxury car as the comfort level, luxury experience etc. Thanks for sharing the information, subscribed your blog.