Dec
6
Groupon Goes Its Own Way
Posted by: douglasfeltham | December 6, 2010 | Leave a Comment
Groupon has decided to decline the takeover bid from Google which was worth up to six billion dollars. Although this may seem like a smart move in an era when company’s like Facebook and Twitter survived and thrived after turning down takeovers, I don’t think that Groupon will do as well, and that they should have taken the offer. I don’t think they will be doing well for much longer because their is nothing stopping people from stealing their idea, and using it. They don’t have a protected algorithm like say Google to protect them. On the other hand there is nothing stopping someone from copying Facebook, so why is this case different? Simply because they have no anchor. With Facebook people don’t switch to other sites, because all their friends are on Facebook, so even though they don’t have anything special, they can keep competitors out. There is no such restriction with Groupon, and no real reason someone couldn’t check three or four of these sights every day, because there is nothing tying them down.
