The AIDA Model (cont.): From Interest to Desire
This post is a continuation of one previously written on the subject of the AIDA model, specifically awareness and can be found here. As mentioned in my previous post the AIDA model comprises of four stages, Awareness, Interest, Desire and Action, for which marketers strive for the “think, feel, do” response from customers. After awareneess comes Interest, a continuation of the “think” response […]