My experience with the Marketing Plan Assignments give me an insight into what it would be like to work in a marketing department for a large national corporation. I learned that it was important to remain target and goal focused when working in a team of five. It was easy to become side tracked with […]
This post is a continuation of one previously written on the subject of the AIDA model, specifically awareness and can be found here. As mentioned in my previous post the AIDA model comprises of four stages, Awareness, Interest, Desire and Action, for which marketers strive for the “think, feel, do” response from customers. After awareneess comes Interest, a continuation of the “think” response […]
For those that don’t know the AIDA model is a simplistic rendition of the mental stages marketing communicators attempt to move a consumer through in an effort to gain a purchase. The AIDA model comprises of four stages, Awareness, Interest, Desire and Action (as the acronym suggests), for which marketers strive for the “think, feel, do” response from […]
Television, film, radio, food, magazine and other publications, the term Oprah is a brand of mammoth proportions. Centred around promoting constructive controversial issues, health and home, spirituality, self improvement and the discussion of taboos, Oprah Winfrey has created a brand responsible for instigating a new, far more intimate era of tabloid, talk-show mediums. The biggest […]
The Starbucks Coffee Company has been ranked as the most ethical Restaurant and Cafe by EnvironmentalLeader.com, amongst 38 other ethically leading companies operating today. The achievement awarded to the Seattle based company not only for it’s contributions to advancing and promoting the “Fair Trade” campaign, an organisation aimed at encouraging bargaining rights for producers in […]
The Apple Store has reinvented the way consumers shop for, purchase and service their electronic goods and gadgets; specifically Apple products. Apple has presented their products to the consumer in a boutique, modern and expansive layout that invites the customer to try their products whilst being woo-ed by a friendly sales representative in a manner […]