https://blogs.ubc.ca/ysetsawat/2014/10/04/the-trump-card/
Responding to this person’s blog, I find the blog very well written and an interesting topic. I do agree that the former CEO of Blackberry lacked a mission but I believe that this came from their huge success. Originally, Blackberry was as it is now: a company that built cellphones for people who wrote many emails and needed constant communication (what he/she refers to as the “business realm”). I believe they were hamstrung by the success they had in the teenager/young adult market. They lost focus of what they were really there for and were victims of the instability of young people’s minds, meaning they want one thing one second and another the next. Unfortunately for Blackberry, loads of users then went on to the “next big thing” (Apple or Samsung), and left it behind. This time around, Blackberry should, as the person who wrote the blog said, focus on a more narrow market in which they will be able to survive and thrive.

