Customers or future employees that are interested in your brand and firm will look for you on LinkedIn. They will look at your experience, relationships: who has endorsed you, who have worked with you and what people have said about you.

How to use LinkedIn to strengthen your brand:

1. Choose a customer-focused message. Post 4 updates that purely benefit your followers for every update that promotes your company. What is Good content? A link in a post doubles engagement, images result in 98% higher comment rate and youtube movies result in a 75% higher share rate.

2. Engage all your employees. Let them all frame their experiences in a way that further reinforces the company’s brand.

3. Only connect with relevant contacts. Limit your contact list to people whose presence reinforces your core message.

4. Update frequent.  Update brand-significant events. It has been showed if you post 20 times per week you reach 60% of your audience.

5. Monitor. Use the Company Page Analytics tab to detect what is driving reach and engagement.

6. Engage in LinkedIn Groups. Find groups that are talking about things that matter to your business. Join them, contribute, be a member, care and provide advice.

Let me show you too how companies can become innovative through LinkedIn.  Microsoft launched an app, Nametag Analyzer, that analyzes a member’s LinkedIn profile to provide a unique nametag to show what one’s professional identity should be. I went out to test Microsofts new innovation for you; this is how it looks like: